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In Stoney deGeyter's article "Does your SEO Only Know SEO?"

[url]

http://www.searchengineguide.com/stoney-degeyter/does-your-seo-o.php

[/url]

is telling the trueth that SEO now is more than SEO methods itself.

To an online business, better conversion ratio is more inmprtant than better click volume. If SEOer's understnad this point, then SEO is going become a real online martketing strategy. That's what we called "SEM (search engine marketing)".